Move people, through the pursuit of innovation with diverse inspirations.
Our purpose, is to move people with the joy of new mobility.
To move their
hearts, their minds, towards a free, pleasant, and enthralling future.
To that end, we will deepen the connection of diverse inspirations.
Inspiration,
is the power to move people.
Alongside those who pioneer a new future
with creativity, with cutting-edge technology and emotion, we will pursue innovation
in mobility.
Top Message
Moving People, Moving an Era
We are a Mobility Tech Company
Top Message
Careers
We are seeking talented
who will share with us the genesis of our new company,
and
resonate with our purpose
Concept of AFEELA
Autonomy, Augmentation, Affinity.
The 3 As are the direction in which our
mobility grows.
These are the new values that we want people to resonate with.
Concept of AFEELA
Autonomy, Augmentation, Affinity.
The 3As are the direction in which our
mobility grows.
These are the new values that we want people to resonate
with.
-
Autonomy
Autonomous intelligence for mobility. In doing so, we aim to create the essential foundations for safety and security. Using sensors and many intelligent technologies, we will realize mobility with peace of mind.
-
Augmentation
A mobility space built upon safety and security presents the possibility of enjoyment beyond driving. We will explore new experiences for mobility that go beyond what we thought was possible in terms of time and space.
-
Affinity
Mobility that is open to people, and to society. Together with our customers, creative professionals and partners around the globe, we will expand AFEELA’s possibilities. We will create a free and open environment.
Our Sustainability Vision
Moving People :
Building the Way to a Sustainable Society
Our Sustainability Vision
Moving People :
Building the Way to a Sustainable Society
Mobility inspires new values.
It propels people and society into
tomorrow.
Our vision is to move people and shape a world defined by harmony
between humanity and mobility.
To chart this course,we have established
three guiding pillars.
Championing People :Safe and comfortable mobility for all
Connecting People :Diverse communities and platforms for creating shared value
Nurturing People :Advanced technology that drives excitement
By pursuing innovation in mobility, Sony Honda Mobility strives to both enrich lives and foster a sustainable society to pass on to the next generation.