Sony Honda Mobility

Move people, through the pursuit of innovation with diverse inspirations.

Our purpose, is to move people with the joy of new mobility.

To move their hearts, their minds, towards a free, pleasant, and enthralling future.
To that end, we will deepen the connection of diverse inspirations.

Inspiration, is the power to move people.
Alongside those who pioneer a new future with creativity, with cutting-edge technology and emotion, we will pursue innovation in mobility.

Top Message

Moving People, Moving an Era
We are a Mobility Tech Company

Top Message

Moving People, Moving an Era
We are a Mobility Tech Company

Mobility is facing the dawn of a new era. That is why we, Sony Honda Mobility Inc., have begun. We are a new joint venture, merging two unique philosophies, leveraging the intelligence of both, understanding one another, and by actively embracing cutting-edge technologies, aim to create new mobility and services.

We believe the value in mobility is to move people, to move their emotions. Through a new style of entertaining mobility and services, for an everyday commute, or for travel on a special occasion, we aspire to enrich each individual’s lifestyle.

Revisiting what mobility fundamentally means, as a Mobility Tech Company, we will join hands with like-minded customers, partners, and creative communities all over the world, sharing inspirations, and create new technologies to pioneer a new era of mobility.
Sony Honda Mobility Inc.

Representative Director, Chairperson and CEO
Yasuhide Mizuno

Representative Director, President and COO
Izumi Kawanishi

Careers

We are seeking talented
who will share with us the genesis of our new company,
and resonate with our purpose

Concept of AFEELA

Autonomy, Augmentation, Affinity.
The 3 As are the direction in which our mobility grows.
These are the new values that we want people to resonate with.

Concept of AFEELA

Autonomy, Augmentation, Affinity.
The 3As are the direction in which our mobility grows.
These are the new values that we want people to resonate with.

  • Autonomy

    Autonomous intelligence for mobility. In doing so, we aim to create the essential foundations for safety and security. Using sensors and many intelligent technologies, we will realize mobility with peace of mind.

  • Augmentation

    A mobility space built upon safety and security presents the possibility of enjoyment beyond driving. We will explore new experiences for mobility that go beyond what we thought was possible in terms of time and space.

  • Affinity

    Mobility that is open to people, and to society. Together with our customers, creative professionals and partners around the globe, we will expand AFEELA’s possibilities. We will create a free and open environment.