Concept
Autonomy, Augmentation, Affinity. The 3A’s are the direction in
which our mobility grows.
The new values that we want people to resonate with.

Autonomy
Autonomous intelligence for mobility. Where we aim to create the
essential foundations for safety and security.
Using sensors and many intelligent technologies, we will realize
mobility with peace of mind.

Augmentation
Mobility space built upon safety and security presents the
possibility of enjoyment beyond driving.
We will explore new experiences for mobility that go beyond what
we thought time and space be like.

Affinity
Mobility that is open to people, open to society.
Together with our customers, creative professionals and partners
around the globe, we expand AFEELA’s possibilities. We will
present a free and open environment.
CONCEPT
私たちのブランドはAutonomy「進化する自律性」,
Augmentation「身体・時空間の拡張」,
Affinity「人との協調、社会との共生」
という3つの軸でモビリティの革新に挑戦します。

Autonomy
Autonomous intelligence for mobility. Where we aim to
create the essential foundations for safety and
security.
Using sensors and many intelligent technologies, we will
realize mobility with peace of mind.

Augmentation
Mobility space built upon safety and security presents the
possibility of enjoyment beyond driving.
We will explore new experiences for mobility that go
beyond what we thought time and space be like.

Affinity
Mobility that is open to people, open to society.
Together with our customers, creative professionals and
partners around the globe, we expand AFEELA’s
possibilities. We will present a free and open
environment.