Concept
Autonomy, Augmentation, Affinity. The 3 As are the direction in
which our mobility grows.
These are the new values that we want people to resonate with.

Autonomy
Autonomous intelligence for mobility. In doing so, we aim to create the
essential foundations for safety and security.
Using sensors and many intelligent technologies, we will realize
mobility with peace of mind.

Augmentation
A mobility space built upon safety and security presents the
possibility of enjoyment beyond driving.
We will explore new experiences for mobility that go beyond what
we thought was possible in terms of time and space.

Affinity
Mobility that is open to people, and to society.
Together with our customers, creative professionals and partners
around the globe, we will expand AFEELA’s possibilities. We will
create a free and open environment.
CONCEPT
私たちのブランドはAutonomy「進化する自律性」,
Augmentation「身体・時空間の拡張」,
Affinity「人との協調、社会との共生」
という3つの軸でモビリティの革新に挑戦します。

Autonomy
Autonomous intelligence for mobility. In doing so, we aim to
create the essential foundations for safety and
security.
Using sensors and many intelligent technologies, we will
realize mobility with peace of mind.

Augmentation
A mobility space built upon safety and security presents the
possibility of enjoyment beyond driving.
We will explore new experiences for mobility that go
beyond what we thought was possible in terms of time and space.

Affinity
Mobility that is open to people, and to society.
Together with our customers, creative professionals and
partners around the globe, we will expand AFEELA’s
possibilities. We will create a free and open
environment.