As we evolve the automotive design to focus not only on driving dynamics and performance but also on software, networks, and user experiences,
we want to think outside of the box to revisit the underlying philosophy of vehicle design.
Creating new value standards
The Media Bar allows mobility to interactively communicate with people.
The vehicle can express itself by sharing various types of information with people around it.
Even before getting on board, the interactive mobility experience begins.
An interface for a new era.
The minimal decorative lines and form call to mind a
The round form encapsulates technology, which evokes a feeling of a new mobility experience
and embodies an embracing feel of a new, ideal mobility.
Underlying design theme is based on immaculate and gentle
rounded atmosphere that embraces the occupants.
Not only is it comfortable, but it is also designed to be as simple as possible, minimizing distracting ornamentation and colors.
We have created a human-centric space that merges necessary functionality and desired experience.
Immediately feel the sense of relaxation as you let yourself
sink into the seat. The optimal layout of in-cabin space and
seats provides ample room for unprecedented comfort, along with
the glass roof enhancing the openness and freedom.
Comfort is further enhanced by the use of materials with low environmental impact for the interior components and textiles, as well as a unique fabric that purifies the air.
The panoramic screen spans the entire front area, and the
steering wheel has been uniquely designed to minimize the
distraction of the screen.
The intuitive button operation enables instantaneous visual recognition of crucial driving information, such as the driver interface.
The wide open space and intuitive UI release your passion for driving.
Unseen, extremely powerful technology enables numerous
As a Mobility Tech Company that connects diverse inspirations and pursues cutting-edge technology, we will realize innovations in mobility that move people.
We aim to achieve the world's highest-level AD/ADAS by combining
Sony's sensor technology, Honda's safety technology, and many
intelligent technologies. We aim to develop level 3
autonomous driving optimized for specific conditions, as well as
driving assistance features such as level 2+ autonomy for urban
and a wide range of other conditions.
Our prototype is equipped with a total of 45 cameras and sensors inside and outside the vehicle, together with 800 TOPS of maximum computing power for the ECU. We will utilize SoCs from Snapdragon Digital Chassis*, a comprehensive solution that delivers customizable, safe, and secure mobility experiences.
*Snapdragon Digital Chassis is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
Enhancing the value of mobility space, we will expand it into entertainment and emotional space, by seamlessly integrating real and virtual worlds. To begin with, we have begun exploring new possibilities in mobility with Epic Games. By fully utilizing Unreal Engine, we will continue to create new experiences and communities for the mobility space that moves people.