About Us

Sony Honda Mobility

Move people, through the pursuit of innovation with diverse inspirations.

Our purpose, is to move people with the joy of new mobility.
To move their hearts, their minds, towards a free, pleasant, and enthralling future.
To that end, we will deepen the connection of diverse inspirations.
Inspiration, is the power to move people.
Alongside those who pioneer a new future with creativity, with cutting-edge technology and emotion, we will pursue
we will pursue innovation in mobility.

A Message from Our CEO and COO

Moving People, Moving an Era
We are a Mobility Tech Company

A Message from Our CEO and COO

Moving People, Moving an Era
We are a Mobility Tech Company

Mobility is facing the dawn of a new era. That is why we, Sony Honda Mobility Inc., have begun. We are a new joint venture, merging two unique philosophies, leveraging the intelligence of both, understanding one another, and by actively embracing cutting-edge technologies, aim to create new mobility and services.

We believe the value in mobility is to move people, to move their emotions. Through a new style of entertaining mobility and services, for an everyday commute, or for travel on a special occasion, we aspire to enrich each individual’s lifestyle.

Revisiting what mobility fundamentally means, as a Mobility Tech Company, we will join hands with like-minded customers, partners, and creative communities all over the world, sharing inspirations, and create new technologies to pioneer a new era of mobility.

Sony Honda Mobility Inc.Representative Director, Chairperson and CEO Yasuhide Mizuno
Representative Director, President and COO Izumi Kawanishi

About AFEELA

“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design.

Autonomy, Augmentation, Affinity.
The 3 As are the direction in which our mobility grows.
These are the new values that we want people to resonate with through AFEELA.

Concept of AFEELA

Autonomy, Augmentation, Affinity.
The 3 As are the direction in which our mobility grows.
These are the new values that we want people to resonate with through AFEELA.

  • Autonomy

    Autonomous intelligence for mobility. In doing so, we aim to create the essential foundations for safety and security. Using sensors and many intelligent technologies, we will realize mobility with peace of mind.

  • Augmentation

    A mobility space built upon safety and security presents the possibility of enjoyment beyond driving. We will explore new experiences for mobility that go beyond what we thought was possible in terms of time and space.

  • Affinity

    Mobility that is open to people, and to society. Together with our customers, creative professionals and partners around the globe, we will expand AFEELA’s possibilities. We will create a free and open environment.

History

A Look into the History and Evolution of Sony Honda Mobility and AFEELA.

  • Sony and Honda Form A Strategic Alliance In Mobility

  • Sony Honda Mobility Inc. Is Established

  • A prototype of AFEELA is Unveiled at CES® 2023

  • Sony Honda Mobility of America Inc. (SHMA) Is Established

  • AFEELA 1 Debuts at CES® 2025 and online reservations begin in California

  • AFEELA 1 Begins Production in Ohio

  • AFEELA 1 deliveries in California are scheduled to begin

Updates

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Leadership

  • Representative Director, Chairperson and CEO
    Yasuhide Mizuno
  • Representative Director, President and COO
    Izumi Kawanishi
  • Director and Deputy President
    President and CEO, Sony Honda Mobility of America Inc.
    Shugo Yamaguchi
  • Director and Executive Vice President
    Kojiro Okabe
  • Director (Honda Motor Co., Ltd.)
    Manabu Ozawa
  • Director (Sony Group Corporation)
    Naoya Horii

Representative Director, Chairperson and CEO

Yasuhide Mizuno

Yasuhide Mizuno serves as CEO of Sony Honda Mobility, where he leads the company’s strategy to usher in a new era of mobility.
Mizuno began his career at Honda Motor Co., Ltd. in 1986, focusing primarily on sales and marketing. In 1995, he embarked on more than two decades of international assignments across Asia, including Thailand, Taiwan, Malaysia, Australia, and China. During his tenure as Chief Officer of Regional Operations (China), he spearheaded the creation of a joint venture dedicated to developing electric vehicles for the Chinese market and advancing connectivity and software technologies.
In 2020, Mizuno was appointed Managing Officer at Honda, concurrently serving as Chief Officer of Automobile Operations. In this role, he drove the introduction of electric vehicles and led efforts to revitalize the four-wheel business.

Representative Director, President and COO

Izumi Kawanishi

Izumi Kawanishi serves as COO of Sony Honda Mobility, leveraging his engineering expertise to lead the core technology development that drives AFEELA’s value creation.
Kawanishi joined Sony Corporation (now Sony Group Corporation) in 1986 and contributed to the development of major products such as PlayStation® and Xperia™. In 2014, he was appointed Corporate Executive, Senior Vice President (SVP). From 2017, he headed the AI Robotics Business, where he led the development of the aibo robot and oversaw VISION-S, Sony’s mobility initiative. In June 2021, he became Executive Vice President, Officer in charge of AI Robotics Business at Sony Group Corporation.

Director and Deputy President
President and CEO, Sony Honda Mobility of America Inc.

Shugo Yamaguchi

Shugo Yamaguchi serves as Deputy President of Sony Honda Mobility, where he oversees corporate divisions including Business Strategy, Accounting and Finance, as well as Customer Engagement. Concurrently, as President and CEO of Sony Honda Mobility of America Inc., he leads the deployment of AFEELA in the U.S. market.
Yamaguchi joined Sony Corporation (now Sony Group Corporation) in 1992. He began his career managing operations for the electronics business in Japan and the United States before moving to the Corporate Planning division. There, he played a key role in shaping Sony Group’s business strategies, including launching joint ventures, managing acquisitions, and driving new business development and strategic exploration. In 2020, he was appointed Vice President for New Business at Sony Corporation.

Director and Executive Vice President

Kojiro Okabe

Kojiro Okabe serves as Executive Vice President of Sony Honda Mobility, overseeing the entire design and development of AFEELA, including vehicle engineering, autonomous systems, and the E/E (Electrical/Electronic) architecture. Okabe joined Honda R&D Co., Ltd. in 1999 and in charge of Crash Safety R&D. In 2011, he served as Project Leader for the Body Domain of the first-generation VEZEL/HR-V (NM). His responsibilities later expanded to include Head of Overall Dynamics Performance and Head of Product Development, culminating in his leadership of the second-generation VEZEL/HR-V (FMC) development in 2017. In 2021, he was appointed Business Unit Officer (Mid-Size Model Lead) within Automobile Operations Business Management Division in Honda Motor Co., Ltd. In 2022, he became Operating Executive and Business Unit Officer in charge of Battery Electric Vehicles, concurrently serving as General Manager of the EV and Recurring Business Division.

Director (Honda Motor Co., Ltd.)

Manabu Ozawa

Manabu Ozawa serves as Director of Sony Honda Mobility. Ozawa joined Honda Motor Co., Ltd. in 1989 and dedicated his career primarily to Human Resources, including international assignments in Italy and the UK. After serving as General Manager of Human Resources, he was appointed to the Board of Directors of Honda R&D Co., Ltd. in 2015. In 2020, he became Operating Executive and Head of Corporate Planning Supervisory Unit at Honda. In 2023, he was named Managing Executive Officer and Chief Officer for Corporate Strategy Operations.

Director (Sony Group Corporation)

Naoya Horii

Naoya Horii serves as Director of Sony Honda Mobility. Horii joined Sony Corporation (now Sony Group Corporation) in 1988 and dedicated his career to business strategy and corporate planning, primarily in the electronics sector. In 2023, he was appointed Corporate Executive Officer at Sony Group Corporation. In this capacity, he oversees Corporate Planning and Control , as well as the Disc Manufacturing and Storage Media businesses.

Company Information

  • Company Name
    Sony Honda Mobility Inc.
  • Address
    Midtown-East 9th floor, 9-7-2 Akasaka, Minato-ku, Tokyo, 107-0052, Japan
    Google Map
  • Establishment
    September, 2022
  • Stated Capital
    100 Billion yen
  • Capital Structure
    Sony Group Corporation 50%, Honda Motor Co., Ltd. 50%

Board members

  • Representative Director, Chairperson and CEO
    Yasuhide Mizuno
  • Representative Director, President and COO
    Izumi Kawanishi
  • Director and Deputy President
    Shugo Yamaguchi
  • Director and Executive Vice President
    Kojiro Okabe
  • Director (Honda Motor Co., Ltd.)
    Manabu Ozawa
  • Director (Sony Group Corporation)
    Naoya Horii

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