Secure your AFEELA 1 with a refundable $200 reservation fee.Reserve Now

Technology

User-centric experience.

To deliver the mobility experiences of the future, AFEELA employs an innovative E/E*1 architecture. AFEELA's E/E architecture connects the vehicle's ECUs*2 and sensors through an advanced network, maximizing overall vehicle performance. AFEELA emphasizes IVI*3 and AD/ADAS*4 experiences, incorporating Qualcomm Technologies'“Snapdragon® Digital Chassis™” SoC*5 to form its E/E architecture, utilizing multiple SoCs between IVI and AD/ADAS. The system prioritizes data access across domains and the new architecture is designed to centralize multiple functions, instead of having separate ECUs for each function. With this setup, external data captured by AD/ADAS sensors can be immediately transmitted to the IVI system for rendering as 3D graphics. Furthermore, the IVI system leverages the latest Unreal Engine to create a virtual space, enabling the flexible and innovative camera work it is known for. In 3D map development, we merged HERE Technologies' global map data and navigation application expertise, Epic Games' cinematic grade virtual space technology, and AFEELA's exceptional accessibility to vehicle data. Together, these elements deliver an experience full of reality. In the future, the platform for ADAS views and 3D maps will be made available to numerous creators and developers, fostering the creation of innovative experiences. The inclusion of multiple high-performance SoCs allows for ongoing enhancements to functionality via software updates over time.

  • *1 E/E: Electrical/Electronic
    *2 ECU: Electronic Control Unit
    *3 IVI: In-Vehicle Infotainment
    *4 AD/ADAS: Autonomous Driving / Advanced Driver-Assistance Systems
    *5 SoC: System On a Chip

AFEELA evolves with the cloud.

AFEELA revolutionizes your mobility life through seamless integration with the cloud. Use the mobile app to remotely manage features like climate control and door locks with ease. Driving and charging history can be easily checked via the app, allowing you to review past drives and lead to more efficient driving. Additionally, the information displayed on the Media Bar at the front grille can be customized to your preferred style with a variety of themes and content. More than just a means of travel, AFEELA becomes your partner, ensuring a safer and more enjoyable driving experience.

Stay connected with the AFEELA App-control, customize, and monitor anywhere.

Through the mobile app, users and AFEELA can connect on a deeper level. With real-time access to various vehicle status updates and remote-control capabilities, it feels as though AFEELA is always at your fingertips. This paves the way for a new relationship where you're always connected to AFEELA, no matter where you are.

Your AFEELA 1 at your fingertips. Anytime, anywhere.

From the palm of their hand, users can interact with AFEELA to check vehicle status. From open/close door operation to checking charging status, various requests can be made through your mobile app, such as changing the theme to suit your mood, setting the cabin temperature ahead of a trip, and searching for nearby charging stations. The presence of AFEELA and its experience extend to your hands, creating the best relationship for you.

Always connected, always new.

“Mobility that grows with people.” With an advanced system connected via wireless networks, AFEELA is always kept up to date. In addition to evolving and adding new features, it learns each customer's driving style to provide more personalized assistance. Furthermore, by continuously offering updates to entertainment experiences, the mobility lifestyle with AFEELA will deepen over time. To the future and to you. AFEELA continues to evolve.

Immersive interiors wrapped in bio and recycled materials.

The interior of AFEELA is unified with soft tones inspired by the beautiful gradients found in nature. Reducing visual distractions heightens immersion, making activities like movie viewing and music listening even more engaging and enjoyable.
The materials used to envelop the vehicle's interior are selected based on the concept of "Oval" with attention given to the areas passengers will touch. High-quality materials are adopted, including plant-based and recycled materials. This creates a comfortable cabin space, ensuring a pleasant tactile feel and odor control. (Approximately 70% of the interior surface is made with these materials.*6
Recycled materials are also partially incorporated into the body steel plate and the chassis. In collaboration with our partners, we actively adopt the materials we have developed and examined together, aiming to realize a circular economy and continuously create new value from a long-term perspective.

We are committed to advancing a circular economy to help realize a sustainable world.

  • Ultrasuede®

    Made with polyester partially derived from plant-based sources like sugarcane molasses, providing interior surfaces with a soft and luxurious feel.

  • ARTIFICIAL LEATHER

    Durable areas are made with artificial leather, while the surface layer that passengers touch uses partially plant-based materials, such as sugarcane molasses and corn cob waste. The lining is partially made with chemical recycled polyester yarn from recovered textile products.

  • MESH TEXTILE

    The textiles are equipped with deodorizing functions to enhance the comfort of the cabin environment by addressing odors. The base mesh textile is made with partially chemical recycled polyester yarn, derived from textile products collected within the factory.

  • PILE CARPET

    The carpet is equipped with deodorizing functions to improve the cabin environment from the floor up. The base of the carpet uses partially recycled nylon yarn reclaimed from restored waste materials such as fishing nets, thread waste, and old carpets.

  • *6 Percentage of the interior surface area. The interior surface area refers to the material usage area on seats, doors, dashboard, glove box, roofs, pillars, and floor mats.

Sign up today to receive the latest AFEELA updates, including exclusive perks like future product sneak peeks, special access to events, and insider notifications.

Design yours