We aim to create “Mobility as a Creative Entertainment Space”. In collaboration with various entertainment partners, we will fill the cabin with content that will move your heart, from movies and music to games. AFEELA delivers an emotional experience that is like being in a private theater immersed in sound and visuals.
Immersive music, videos, gaming experience like never before.
The Panoramic Screen maximizes the use of in-cabin space and extends before your eyes. Sony's spatial sound technology leads you into the unique entertainment world of AFEELA. From watching movies in surround sound with family to enjoying music with the vivid presence of a live venue, it dramatically overturns the very idea of entertainment on the go. The map application adopts stunning 3D renderings that enable highly realistic visuals, featuring dynamic camera work and richer map representations, including detailed descriptions of buildings.

Third place on the go – custom wallpaper, lighting, and sounds.
From the displays to the driving sound effects, AFEELA's interior is fully customizable, like your own private room. Choose your favorite theme from a variety of options to match your mood and easily transform the atmosphere inside your AFEELA.
Tailored experience, inside and out. Your AFEELA, built around you.
AFEELA allows you to customize in-cabin display wallpapers, ambient lighting, and e-Motor Sound to suit your preferences. With a Panoramic Screen spanning the width of the cabin, rear seat displays, and a spatial audio system, you can transform the interior environment with just a tap of a screen. You can set the wallpaper and lighting to create a relaxed lounge atmosphere or switch to a dynamic sports car cockpit vibe. In addition to diverse visual themes, various e-Motor Sound options are also available to evoke emotion. AFEELA is even developing a new feature where you can share your preferences with the personal agent, which will automatically generate a theme tailored to your needs.