Now is the turning point in the evolution of mobility. The next era, centered on
software, networks, and above all, user experience, is about to begin. AFEELA has
pursued the embodiment of a new value standard suited to this emerging era, standing
as an uncharted yet pioneering figure leading into the future.
The keyword at the
core of the design is “Oval.” The blacked-out cabin and the elegant streamlining that
softly envelops it. The unparalleled styling of AFEELA symbolizes the enveloping
feeling of security provided by the latest sensing technology through its beauty. The
interior is also based on the “Oval” theme, and the comfort and peace of mind of the
passengers is most important. The whole and every detail show elegant harmony, and
AFEELA has achieved a universal presence, unaffected by trends or tastes.
Seamless styling eliminating unnecessary lines.
A form that is gentle and seamlessly enveloping, achieved by meticulously eliminating decorative lines and exaggerated surface contours. The surfaces are exceptionally smooth yet rigid, and exude a sense of tension. Additionally, an exceptionally smooth, solid surface with a sense of tension. The styling is unique and distinct, giving a glimpse of the innovation of AFEELA. This embodies a fresh elegance signaling the future of mobility, deeply aligned with the core of Sony Honda Mobility's design heritage: the dedication to essential functional beauty in product and robotics design.
A sense of openness for passengers. A sense of security for the driver.
Like the exterior, the interior eliminates excessive ornamentation, creating a meticulously refined oval space dedicated to human comfort. It is a place that naturally invites relaxation, making passengers want to stay longer. As an entertainment space, we pursued the ultimate mobility environment where body and mind can truly unwind. The expansive Panoramic Screen at the front conveys clear driving information to the driver while providing an immersive visual experience for passengers. Designed with a horizontal orientation to enable smooth, stress-free eye movement, the space is further enhanced by a noise-free aesthetic, free of distracting instruments that might create tension. Additionally, the uniquely crafted yoke steering is precision-designed to avoid obstructing the screen, offering superior visibility and effortless operability.
Materials and colors that soothe the mind while drawing attention to the spatial experience.
Enriching the time of those who spend it in the AFEELA space. The concept of enriching the time spent by those inside is consistently reflected in the materials and color schemes of the interior. The overall color scheme is unified with low contrast. It eliminates visual noise, naturally guiding focus toward the in-cabin experience, including entertainment. The refined texture of premium aluminum accents, the smooth feeling of high-quality seats, and odor-neutralizing technical materials are all carefully integrated throughout the interior. Every detail, down to the slightest sensation at your fingertips, is meticulously designed to enhance the comfort of the human senses.
