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Showcasing the Fusion of Contemporary Art and Mobility at Frieze Los Angeles
Sony Honda Mobility Inc. (SHM) displayed special exhibition AFEELA 1, created in collaboration with artist and director Matt Copson at Frieze Los Angeles 2026, held from February 26 to March 1 at Santa Monica Airport, California.
Matt Copson is renowned for his visionary mastery of light and motion, imbuing his work with a vivid, living energy. Over the four-day event, the AFEELA 1 featured a cohesive design that spanned from the exterior to the in-car digital interfaces, including the Media Bar and Panoramic Screen—all reflecting Copson’s distinctive drawing style. The AFEELA exhibition welcomed a diverse range of visitors, including global collectors, creators, and media professionals who experienced new frontiers of expression at the intersection of contemporary art and mobility through the immersive artwork and in-car demonstrations.
I wanted to use the car as a canvas for drawing with light – using reflective material more commonly found on emergency vehicles and signage. Depending on the time of day and where you see the car the drawing will appear and animate itself, calling attention to itself in a flash of gestural expression.
Matt Copson, Artist and Director
Attendees expressed surprise at how mobility could offer such a creative and experiential space. Many noted the seamless harmony between the exterior design and the artwork displayed on the Panoramic Screen. Beyond the exhibit itself, the limited-edition tote bags featuring the collaboration design proved to be another major draw for visitors.
The special AFEELA 1 showcased at Frieze Los Angeles will also be on display at AFEELA Studio & Delivery Hub Fremont.
Looking ahead, SHM also plans to bring this immersive art experience to Frieze New York 2026, to be held at The Shed in Manhattan, New York from May 13 to May 17, 2026. The exhibition will once again feature the collaboration with Matt Copson.
Under the vision of “Mobility as a Creative Entertainment Space”, SHM continues to explore new mobility experiences through collaborations with various creators and partners.
This information is current as of the time of announcement. Please note that there may be additions or changes without notice due to various conditions.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.
About Sony Honda Mobility
Sony Honda Mobility Inc. (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.
About Frieze
Frieze is a leading global contemporary art organization, recognized for its art fairs, publications and digital presence. Founded in 1991 with the launch of frieze magazine, the brand has grown to encompass eight of the most significant art fairs worldwide in cities including Chicago, London, Los Angeles, New York, Seoul and Abu Dhabi. These events attract leading artists, galleries and collectors, fostering innovative dialogues and practices within the art community. Frieze magazine continues to set the benchmark for insightful art criticism and commentary, while frieze.com serves as a vital online resource. Committed to expanding the reach and understanding of contemporary art, Frieze also hosts year-round curated programs and associated initiatives, such as No.9 Cork Street, Frieze House Seoul and Frieze Connect, that enrich the cultural landscape. With a dedicated team passionate about the arts, Frieze remains at the forefront of artistic exploration and cultural discourse, connecting diverse audiences with groundbreaking artists and their work. Frieze is part of the MARI network. For more information, visit frieze.com.
About Matt Copson
Matt Copson (b. 1992) is an artist and director. Recent and forthcoming solo exhibitions and projects include Fondazione Sandretto Re Rebaudengo, Venice, 2026; KW Institute for Contemporary Art, Berlin, 2025; Aspen Art Museum, 2023; and Swiss Institute, New York, 2019. His work was included in the 2023 Dhaka Art Summit, the 2021 Baltic Triennial and the 2020 National Gallery Victoria Biennale.
In 2022, Last Days, his opera with Oliver Leith, adapted from the 2005 Gus Van Sant film of the same name, premiered at the Royal Opera House, London, travelling to the Los Angeles Philharmonic in 2024 and returning to London in 2025. He is currently working on a feature-film adaptation of the opera.
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