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Sony Honda Mobility Announces “AFEELA Cup 2026 presented by Sony Honda Mobility” in Gran Turismo 7
Tokyo, Japan, March 2 – Sony Honda Mobility Inc. (SHM) today announced, “AFEELA Cup 2026 presented by Sony Honda Mobility,” a limited-time Time Attack competition, coming to Gran Turismo 7 for PlayStation®5 and PlayStation®4, published by Sony Interactive Entertainment and developed by Polyphony Digital Inc. This event will run from March 2 to 15, 2026. Running alongside the competition, SHM will also host the “#AFEELACupContest,” a social media photo and video competition on Instagram and X for players in Japan and the United States. This skill-based contest invites participants to capture the performance and design of AFEELA 1 through their own creative perspectives.
■Time Attack Competition: “AFEELA Cup 2026 presented by Sony Honda Mobility”
This competition offers players a virtual opportunity to experience the driving performance of AFEELA 1 in a Time Attack format.
- Competition Period: March 2, 2026 0:00 – March 15, 2026 23:59 (PST)
- Eligibility: Gran Turismo 7 players residing in Japan or the United States.
- Featured Vehicle: AFEELA 1 (Official name in-game: “AFEELA 1 ’26”)
- How to Enter: From the Gran Turismo 7 “Sport” mode, select [Online Time Trial] and enter the “AFEELA Cup 2026 presented by Sony Honda Mobility.”
■Social Media Contest: “#AFEELACupContest” Details
In conjunction with the Time Attack competition, SHM is hosting a social media campaign highlighting the multifaceted appeal of AFEELA 1. Players are invited to submit original images or videos that capture AFELA’s unique identity. Entries will be evaluated based on creativity, originality, and relevance to the theme.*
- Submission Period:March 2, 2026 0:00 – March 15, 2026 23:59 (PST)
- Eligibility:Gran Turismo 7 players residing in Japan or the United States.
- Submission Criteria:Submissions are not limited to the Time Attack competition. Any original images or videos of “AFEELA 1 ’26” captured within Gran Turismo 7 using the PS5® or PS4® capture functions are eligible.
- How to Enter:
- For Residents of Japan:Post on X (formerly Twitter) by mentioning @shmAFEELA_jp with the hashtag #AFEELACupContest.
- For Residents of the U.S.:Post on X (formerly Twitter) or Instagram by tagging or mentioning @shmAFEELA with the hashtag #AFEELACupContest.
- Judging Criteria:Submissions will be evaluated by SHM based on creativity, originality, expressive quality, and relevance to the theme.
- Prizes:
- Winners in Japan (100 total): ¥1,100 JPY PlayStation™Store Card
- Winners in the U.S. (100 total): $10 USD PlayStation™Store Card
- Winner Notification:Winners will be contacted via Direct Message on X or Instagram within one month after the contest ends.
*This SNS contest is organized independently by SHM and is not affiliated with the in-game event hosted by Sony Interactive Entertainment Inc. For full Official Rules, please visit https://press.shm-afeela.com/en/afeela_cup_2026.
“PlayStation,” “PS5,” and “PS4,” are registered trademarks of Sony Interactive Entertainment Inc. All other trademarks are property of their respective owners.
This information is current as of the time of announcement. Please note that there may be additions or changes without notice due to various conditions.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.
About Sony Honda Mobility
Sony Honda Mobility Inc. (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry. SHM is not controlled by Sony or Honda and operates independently from both Sony and Honda. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.
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