Sony Honda Mobility Unveils Special AFEELA 1 in Collaboration with Artist Matt Copson at Frieze Los Angeles 2026

Tokyo, February 12, 2026 – Sony Honda Mobility Inc. (SHM) today announced that AFEELA will exhibit at Frieze Los Angeles 2026, from February 26 to March 1, 2026, at the Santa Monica Airport. As Frieze Los Angeles brings together over 100 premier galleries from 23 countries, AFEELA will join the world’s leading contemporary art fair to unveil a special AFEELA 1 created in collaboration with Matt Copson, an internationally acclaimed artist and director. This vehicle features a unique design that flows seamlessly from its exterior to its digital interface.

Guided by the vision of “Mobility as a Creative Entertainment Space,” SHM is working to evolve mobility from a mere means of transportation into new experiences through creating unprecedented value together with creators and partners. As part of this initiative, we are exhibiting at Frieze, the forefront of contemporary art, to demonstrate the fusion of technology and sensibility with AFEELA 1.

At Frieze, we will collaborate with artist Matt Copson. He is renowned for his visionary mastery of light and motion, imbuing his work with a vivid, living energy. This collaboration is rooted in his deep resonance with AFEELA’s vision of transforming mobility from a mere means of transportation into a creative entertainment space empowered by technology. Through this collaboration with Copson, Sony Honda Mobility explores new frontiers of expression at the intersection of contemporary art and mobility through AFEELA 1.

This special AFEELA 1 features a cohesive, distinctive design that spans from its energetic light-trail exterior wrap to its digital interfaces, including the Media Bar and Panoramic Screen, all created by Copson in his distinctive drawing style. Referencing Copson’s interest in childhood and the journey through life, seen in works such as Coming of Age (Trilogy) (2020-2025), the model elevates mobility into an unprecedented artistic experience. 

To commemorate this collaboration, SHM will offer limited-edition tote bags to visitors at the exhibition.

About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.

About Sony Honda Mobility
Sony Honda Mobility Inc. (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.

About Frieze
Frieze is a leading global contemporary art organization, recognized for its art fairs, publications and digital presence. Founded in 1991 with the launch of frieze magazine, the brand has grown to encompass eight of the most significant art fairs worldwide in cities including Chicago, London, Los Angeles, New York, Seoul and Abu Dhabi. These events attract leading artists, galleries and collectors, fostering innovative dialogues and practices within the art community. Frieze magazine continues to set the benchmark for insightful art criticism and commentary, while frieze.com serves as a vital online resource. Committed to expanding the reach and understanding of contemporary art, Frieze also hosts year-round curated programs and associated initiatives, such as No.9 Cork Street, Frieze House Seoul and Frieze Connect, that enrich the cultural landscape. With a dedicated team passionate about the arts, Frieze remains at the forefront of artistic exploration and cultural discourse, connecting diverse audiences with groundbreaking artists and their work. Frieze is part of the MARI network. For more information, visit frieze.com.  

About Matt Copson
Matt Copson (b. 1992) is an artist and director. Recent and forthcoming solo exhibitions and projects include Fondazione Sandretto Re Rebaudengo, Venice, 2026; KW Institute for Contemporary Art, Berlin, 2025; Aspen Art Museum, 2023; and Swiss Institute, New York, 2019. His work was included in the 2023 Dhaka Art Summit, the 2021 Baltic Triennial and the 2020 National Gallery Victoria Biennale.
In 2022, Last Days, his opera with Oliver Leith, adapted from the 2005 Gus Van Sant film of the same name, premiered at the Royal Opera House, London, travelling to the Los Angeles Philharmonic in 2024 and returning to London in 2025. He is currently working on a feature-film adaptation of the opera.