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Sony Honda Mobility’s AFEELA 1 Shapes Next-Gen Audio Experiences at The NAMM Show 2026
Sony Honda Mobility of America (SHMA) brought the AFEELA 1 to The NAMM Show – the world’s largest pro-audio exhibition – from January 22–24, 2026, at the Anaheim Convention Center. This year’s event marked the historic 125th anniversary of The NAMM Show, celebrating over a century of industry-wide innovation and community.
AFEELA’s sponsorship and exhibit invited music and sound enthusiasts to discover how Sony Honda Mobility is redefining mobility through audio-first design and immersive sound technologies. The AFEELA 1 was on display with live demonstrations of AFEELA Immersive Audio, powered by advanced 360 spatial sound technology delivering theatre-grade audio experiences – transforming the vehicle cabin into an enveloping entertainment environment for music, movies, and gaming.
Born From Sound, Obsessed With Music
At NAMM, Sony Honda Mobility highlighted its message – Born from Sound, Obsessed with Music – rooted in Sony’s rich legacy of audio innovation. From the iconic Walkman® to today’s cutting-edge spatial audio systems, Sony’s heritage inspired AFEELA’s approach to in-vehicle experience: one where sound defines the journey, not just the destination.
Visitors explored how sound shapes emotion, space, and interaction inside the AFEELA 1, extending beyond traditional listening to create a dynamic, immersive mobile environment. Conversations with music producers, audio engineers, and musicians opened new dialogue around collaborations with AFEELA, reinforcing Sony Honda Mobility of America’s mission of co-creativity at the intersection of sound, entertainment, and intelligent mobility.
As NAMM celebrated its 125th anniversary alongside five days of education, live concerts, and exhibits spanning the music and sound technology world, Sony Honda Mobility’s presence underscored the growing convergence of automotive design with entertainment and pro-audio culture.
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About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.
About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.
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