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Sony Honda Mobility Opens AFEELA Studio San Diego, Showcasing Immersive In-Cabin Experiences with AFEELA 1
Sony Honda Mobility of America Inc. proudly celebrated the grand opening of AFEELA Studio San Diego at Westfield UTC, inviting the community to step into the future of mobility. The event, held on Saturday, January 10th from 10 AM to 7 PM, offered guests an immersive experience of the AFEELA 1, the brand’s groundbreaking electric vehicle.
Visitors were welcomed aboard the AFEELA 1 for a guided, in-cabin demonstration showcasing its innovative features. From panoramic displays and AFEELA Immersive Audio to engaging built-in apps like RIDEVU and Crunchyroll, attendees discovered how entertainment and connectivity are redefining mobility as an experience — not just transportation.
Grand Opening Highlights
Guests at AFEELA Studio San Diego enjoyed an exciting lineup of experiences tailored to celebrate the momentous occasion:
- In-Cabin Interactive Sessions — Visitors received personalized tours inside the AFEELA 1, discovering the seamless blend of technology, entertainment, and comfort.
- Complimentary Refreshments — Complimentary food and beverages, including coffee, matcha, boba, and cake pops, kept attendees energized throughout the day.
- Live Entertainment — DJ Hondo set the vibe with a curated live music set for guests of all ages.
- Special Giveaways — Customized AFEELA-branded phone wallets were offered to attendees.
- Ribbon Cutting & Celebration Toast — A formal ribbon-cutting ceremony with Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc., took place at 12 PM, followed by a celebratory champagne toast marking the official opening of the Studio.
The AFEELA Studio San Diego opening continues Sony Honda Mobility’s mission to bring new mobility experiences to life across California.
Reservations for the AFEELA 1 are now open, with a fully refundable reservation fee of $200. Deliveries are scheduled to begin in California in late 2026.
This information is current as of the time of announcement. Please note that there may be additions or changes without notice due to various conditions.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.
About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.
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