AFEELA × USC: A Winning Partnership Returns — And So Does Your Chance to Score Big

Sony Honda Mobility’s AFEELA is teaming up with USC once again, continuing a partnership built on innovation, school spirit, and elevating the fan experience. After making its debut at the Los Angeles Memorial Coliseum this season – with custom Cardinal-and-Gold AFEELA experiences and game-day activations – the collaboration is back with something special for Trojan fans.

Enter the USC × AFEELA Giveaway

The USC × AFEELA Giveaway is officially live, giving fans the chance to win an exclusive prize pack ahead of the USC vs. UCLA rivalry showdown on 11/29. One lucky winner will take home:

• Signed USC football helmet
• Co-branded AFEELA × USC Yeti cooler
• Co-branded AFEELA × USC varsity jacket
• Four tickets to USC vs. UCLA

The winner will be notified on 11/24. Enter HERE.

Submit Your Game-Day Message

We’re also accepting fan message submissions for the sideline LED boards during the USC × UCLA game. Last time, Mike from Simi Valley delivered the instant-classic line: “Cardinal & Gold Trumps Maize & Blue.”

Guidelines:

• Keep it spirited and family-friendly
• Aim for ~60 characters
• No personal info, URLs, or profanity
• All messages reviewed for approval and availability

Bring your best rivalry-week energy—you might just see your words light up the Coliseum. Enter HERE.

A Partnership Built for Fans

The AFEELA × USC collaboration continues to showcase how mobility and sports can come together in fresh, meaningful ways – from custom vehicle experiences to fan-focused activations like this giveaway. With more to come as the partnership expands into additional USC sports, Trojan fans can expect even more ways to engage.

Enter the giveaway, send in your message, and get ready for USC vs. UCLA.

Fight On!

About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.