Sony Honda Mobility Electrifies Palm Tree Music Festivals with AFEELA 1 Showcases in Montecito and Napa Valley

Sony Honda Mobility of America (SHMA) made a dynamic impression across back-to-back weekends in California as an official sponsor of the Palm Tree Music Festival, bringing innovation and next-generation mobility to two of the state’s most exclusive lifestyle events.

AFEELA 1 Shines in Montecito

The first stop took place at the legendary Santa Barbara Polo & Racquet Club, where the Palm Tree Music Festival made its highly anticipated Montecito debut. Framed by sweeping mountain and ocean views, the festival delivered an unforgettable experience with headlining performances from John Mayer, Kygo, Sofi Tukker, Austin Millz, and Victoria Nadine.

Festivalgoers were invited to explore the future of mobility through Sony Honda Mobility’s interactive AFEELA 1 activation. Guests experienced hands-on demonstrations of the all-electric AFEELA 1 vehicle, featuring the AFEELA sound system, and took home exclusive giveaways designed to showcase the brand’s seamless blend of technology and emotion.

The Future of Mobility Meets Napa Valley Luxury

Just a week later, the energy continued in California’s wine country as Palm Tree Music Festival lit up Napa Valley’s Meritage Resort & Spa with another unforgettable lineup, headlined by Kygo and The Chainsmokers. Surrounded by rolling vineyards, guests enjoyed an elevated mix of music, luxury, and innovation.

Sony Honda Mobility once again captivated attendees with its AFEELA 1 showcase – offering festival VIPs and guests an exclusive look at the electric vehicle’s forward-thinking design, intuitive technology, and audio experience that redefines in-car entertainment.

Redefining the Festival Experience

Across both events, Sony Honda Mobility’s presence embodied the spirit of the Palm Tree Music Festival – where innovation meets lifestyle. The AFEELA 1 continues to inspire a new generation of drivers and music lovers alike, delivering a glimpse into the emotionally intelligent, connected driving experiences of the future.

About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.

About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.