AFEELA Studio San Jose Opens at Westfield Valley Fair, Bringing the Future of Mobility to the South Bay Area

Sony Honda Mobility of America (SHMA) celebrated the grand opening of its newest AFEELA Studio San Jose at Westfield Valley Fair on September 20, 2025, marking the brand’s studio debut in the South Bay Area.

The event kicked off on Saturday, September 20, with an official ribbon-cutting ceremony attended by SHMA leadership, media, and the community. Guests were among the first in the region to experience the AFEELA 1 “Core Black” Signature Series, which made its Northern California premiere alongside the “Calm White” edition.

Over the course of the day, visitors explored SHMA’s vision for the future of mobility through hands-on vehicle demonstrations, interactive gaming stations, a live DJ, and exclusive giveaways. Light refreshments kept the energy high, while AFEELA ambassadors guided attendees through the Studio’s activities.

The AFEELA Studio will remain open for a six-month engagement, offering Bay Area residents an opportunity to experience the innovative features of the AFEELA 1 firsthand. From its AI-powered Personal Agent to its Creative Entertainment Space with Sony’s 360 Spatial Sound, the vehicle showcases a new kind of experience where mobility, entertainment, and intelligent technology converge.

The opening of AFEELA Studio San Jose reflects our mission to bring mobility and entertainment closer together. We’re thrilled to give Bay Area drivers a preview of how AFEELA redefines the in-car experience.

Shugo Yamaguchi, President and CEO, Sony Honda Mobility of America Inc.

Reservations for the AFEELA 1 are now open, with a fully refundable deposit of $200. Deliveries are scheduled to begin in California in 2026.

The AFEELA Studio San Jose at Westfield Valley Fair (Suite 1133, adjacent to Center Court) will be open daily during mall hours until March 2026.

This information is current as of the time of announcement. Please note that there may be additions or changes without notice due to various conditions.

About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.

About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.