Experience AFEELA at Crunchyroll Anime FanFest at SDCC 2025

Dates: July 25 – 26, 2025
Time: 1:00 PM – 10:00 PM
Location: The Rady Shell at Jacobs Park, San Diego, CA

Anime Meets the Future of Mobility

The AFEELA 1 is making its San Diego debut. Sony Honda Mobility of America Inc. is joining a groundbreaking experience at the Crunchyroll Anime FanFest, held in conjunction with San Diego Comic-Con 2025. Set against the iconic backdrop of the Rady Shell, this two-day festival is more than just a concert; it’s a cultural celebration uniting anime, music, and fandom.

This year’s FanFest features headline performances by SPYAIR and Denzel Curry and is completely free and open to the public. The event will be buzzing with anime-themed activations, fan experiences, and what will be the first vehicle to feature Crunchyroll’s entertainment platform – Sony Honda Mobility’s AFEELA 1.

Whether you’re in the San Diego area or attending Comic-Con, be sure to stop by the AFEELA booth at FanFest where fans will be the first to experience an Anime Itasha AFEELA 1, exclusive giveaways, and more.

Introducing the AFEELA Anime Experience

AFEELA and Crunchyroll have recently partnered to develop an in-car anime entertainment experience for future AFEELA owners. As the AFEELA 1 will be the first vehicle to feature in-car anime with Crunchyroll, drivers will be able to enjoy their favorite content from the comfort of their AFEELA 1.

To expand on the partnership, AFEELA will be immersing itself in the anime and comic cultures, providing an interactive experience and a new, colorful look at the FanFest.

Anime fans will be the first to experience an Itasha wrapped AFEELA 1, receive exclusive giveaways and more. If you’re attending Comic Con San Diego, the Crunchyroll Anime Fanfest, or both, make sure to pay the AFEELA booth a visit.

About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The AFEELA 1 will be the brand’s first production model, launching in California by the end of 2025.

About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc.—a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.

About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.