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Free and comfortable. Moving towards a heart-pounding experience.

New experience with rich and vibrant colors.
In-cabin becomes a place where you will be able to freely express yourself and be filled with joy.
AFEELA continues to evolve together with you.

Coloring Mobility to Your Taste

Mobility that adapts to your personality and mood. You can express yourself with your favorite movies, games and designs. You can also customize it as you please, tweaking every detail to make it just like a room of your own.

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Ultimate Entertainment for Your Mobility Experience

You will feel like not want to leave the car, even after reaching your destination. Exquisite music perfect for your mood fills the cabin, and enjoy a recommended movie or game tailored to each scene. The large screen and surround audio for each seat provide a premium immersive experience, transforming mobility into an entertainment space that deeply moves your emotions.

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Hospitality at Your Entry

As you enter the car, a series of smart hospitality awaits you. As you approach, the door you approached will open. In-car sensors recognize who you are, and on top of adjusting seat and steering position, it will automatically adjust sound acoustics according to your physical characteristics. We have taken care in every way, to make sure you feel at home in the mobility space.

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Sensing Technology, Always with You

A total of 45 cameras and sensors inside and outside constantly monitors 360-degrees. This enables natural driving control for safe and secure mobility. We are also developing real-time AR overlays navigation that is both useful and exciting.

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Aiming to Evolve the Mobility Experience

AFEELA experiences we have shown you are just the beginning. We will move forward, as a Mobility Tech Company, to connect diverse inspirations and pursue cutting-edge technology, to create mobility that moves people.
By utilizing advanced software technologies, we will evolve the interactive relationship between people and mobility, and drive the creation of emotional mobility experiences with our customers, partners, and creative professionals. Through the co-creation with the partners, we strive to realize a mobility experience such as a Level 3 autonomous driving that is highly reliable and user-friendly and seamless virtual / real entertainment, bringing unprecedented emotional experiences to the world of mobility.

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This hypothetical content and the prototype vehicle are intended to illustrate our future concepts in the area of mobility.
Prototype specifications are subject to change without notice.