AFEELA Co-Creation Program
Connecting diverse ideas and
creativity to shape the future
of
mobility together.
AFEELA is an “open platform” that goes beyond the boundaries of a car, expanding the
possibilities of mobility.
We aim to create a stage where users, creators,
developers, and service providers come together to co-create new mobility experience
through imaginative ideas.
Currently, we are running pilot projects with
multiple creators and partner companies. Based on the insights gained from these
initiatives, we will prepare development environments and documentation, and will
release them step by step.
Beyond Mobility : Opening AFEELA as a Platform for Co-Creation
Jun Koketsu, General Manager of Product & Service Planning Division shares the vision and details of the AFEELA Co-Creation Program.
What you can create
with AFEELA
e-Motor Sound
In the future, we aim to build an environment where sound designers and composers can create and distribute their own e-Motor Sounds, and AFEELA users can freely select sounds to match their mood or driving scene.
Ongoing Initiatives
We are preparing development documentation, design guidelines, and sample data
that define the specifications for the creation of e-Motor Sounds.
In
addition, we are exploring the development of a tool that simplifies the
development of interactive sound design, even for those without specialized
knowledge in sound creation.
Ongoing Projects
Personalized Theme
We call these combinations of customization settings “Themes,” allowing you to change the look and feel of your car to match your mood or the moment.
Our vision is to turn AFEELA into a creative canvas where designers, artists, and creators can freely design and share themes, so users can personalize their vehicle just like changing the interior design of their room.
Ongoing Initiatives
We are preparing development documentation, design guidelines, and template
assets for the creation of Themes.
For content displayed on the external
Media Bar, we are also exploring tools that allow creators to self-check
compliance with regulatory requirements by analyzing their content data,
ensuring safety and legal adherence without limiting creativity.
Ongoing Projects
-
- Theme
- Innovation City
- Creator
- Amatou
-
- Theme
- Submerged Surreal
- Creator
- Rintaro Ukon
-
- Theme
- Morning Wanderlust
- Creator
- Takeshi Kameyama
-
- Theme
- Anime Drive
- Creator
- Crunchyroll, LLC
-
- Theme
- Gran Turismo
- Creator
- Sony Interactive Entertainment Inc.
Vehicle APIs/Cloud APIs
Our goal is to create a secure, developer-friendly environment for developers with ideas to make AFEELA’s in-vehicle and connected experiences more enjoyable and convenient. Every step of the development process will be guided by strict attention to safety, legal compliance, privacy, and data governance.
Ongoing Initiatives
We are designing Vehicle APIs that allow in-vehicle applications to access
various vehicle data, and Cloud APIs that enable remote access to AFEELA’s
status and activity information.
To support developers, we are preparing
comprehensive API documentation, along with a sandbox environment featuring
sample data and test vehicles, making it easy to build and validate new ideas
safely and securely.